Import any website.
Manage everything.
Deploy in one click.

CLAY is a headless CMS that takes your existing HTML or PHP site, converts it into fully managed content, and gives you a modern dashboard with pages, blogs, collections, media, SEO, and Firebase deployment — without rebuilding anything.

How It Works

Four steps from your current website to a fully managed, deployable project.

  1. 01

    Connect

    Add your Firebase project and upload your site files or point to an existing URL.

  2. 02

    Import

    CLAY scans your site, detects structure, extracts content, headers, footers, and stylesheets.

  3. 03

    Manage

    Edit pages, collections, navigation, and media through a clean dashboard with WYSIWYG editing.

  4. 04

    Deploy

    Publish and deploy to Firebase Hosting. Your site goes live with no CMS fingerprints — it looks hand-built.

Everything You Need

A complete content management system for agencies, freelancers, and teams managing client websites.

Import Existing Sites

Point CLAY at any HTML or PHP website and it will scan, extract, and convert your pages, stylesheets, and assets into managed CMS content — no manual migration.

Visual Page Editor

Edit page content with a full WYSIWYG editor, manage page hierarchy with drag-and-drop, and toggle between visual and source views.

Collections & Templates

Create structured data collections — testimonials, team bios, services, listings — with custom fields, display templates, and shortcode embedding.

Blog & Categories

Publish blog posts with scheduling, categories, tags, cover images, and rich text editing. Full editorial workflow included.

Media Library

Upload and organize images and files in a central library with folder organization, alt text, search, and direct URL access.

One-Click Deploy

Publish changes and deploy to Firebase Hosting with a single click. Choose between a live runtime shell or a full static export.

Navigation & Includes

Build hierarchical nav menus, manage shared headers and footers, and inject them anywhere with template shortcodes.

SEO & Head Management

Per-page meta titles, descriptions, Open Graph images, robots directives. Global head templates with favicon, analytics, and stylesheet management.

Multi-Tenant Architecture

Each website is an isolated Firebase project with its own database, storage, and hosting. Manage unlimited client sites from one dashboard.

What Can You Import?

CLAY parses and understands website structures. Start with what is live today — more formats are on the way.

HTMLAvailable

Static HTML websites of any size

PHPAvailable

PHP-rendered sites and templates

WordPressComing Soon

WordPress export XML import

Jekyll / HugoComing Soon

Markdown-based static site generators

ShopifyPlanned

Shopify Liquid theme import

WebflowPlanned

Webflow HTML export import

Simple, Transparent Pricing

One plan. Unlimited websites. No per-seat fees during early access.

Early Access

Free

CLAY is currently in early access. All features are available at no cost while we refine the platform. Paid plans with priority support and advanced analytics will be introduced later.

Start for Free

Ready to take control of your websites?

Import your first site in minutes. No credit card required.

Get Started Now